Announcing our partnership with Laybuy
May 5, 2022
The eCommerce landscape is competitive and we’re always looking for new ways to help founders get ahead.
Today, I’m excited to share that we've partnered with LayBuy, an innovative, fully integrated payment platform that shares our ambitions to help eCommerce brands grow.
Laybuy increases average order value, boosts conversion rates, and helps businesses acquire more customers. But to sell more products to more customers, eCommerce businesses need inventory on hand and cash to fund marketing and acquisition campaigns.
That's why we're offering LayBuy customers flexible non-dilutive funding to help them minimize risk and accelerate growth.
Flexible and simple payments
Gary Rohloff is a retail veteran with a background in banking, finance, and retail. He founded LayBuy to offer merchants and their customers flexibility and simplicity when it comes to payments.With Laybuy, a customer can make a purchase and spread the total cost out over 6 weekly automatic payments.
Along with his wife and two sons, Gary launched Laybuy in New Zealand in 2017. The Rohloffs dreamt of creating a ubiquitous global brand in the buy now pay later (BNPL) sector.
They are well on their way!
Since launch, Laybuy has expanded from New Zealand to Australia and the UK. Since launch, Laybuy has expanded from New Zealand to Australia and the UK, announced a partnership with Mastercard, and IPO'd in September 2020.
Joining forces to help ambitious eCommerce brands
By increasing conversions and driving more sales, Laybuy has helped DTC and eCommerce customers flourish. We’re delighted that our partnership will give Laybuy’s eCommerce customers access to flexible non-dilutive funding to help them accelerate growth and achieve their ambitions.
Laybuy customers that receive funding from us will also be able to leverage our marketing insights and analytics platform, so they can make better decisions about where to invest their money to drive the best results.
We can’t wait to see what comes from working together with Laybuy to help businesses grow.