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1. Welcome to the Wayflyer Privacy Notice

1.1 Wayflyer Limited, trading as “Wayflyer”, (including companies which are controlled by, or under common control with Wayflyer Limited, collectively referred to as the Wayflyer Group) respects your privacy and is committed to protecting your personal data. This Privacy Notice will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

Please use the Glossary to understand the meaning of some of the terms used in this Privacy Notice.

1.2 This Privacy Notice aims to give you information on how we collect and process your personal data through your use of Wayflyer websites (including all Wayflyer group websites, mobile applications, or any site operated by Wayflyer in partnership with a commercial partner offering Wayflyer services), including any data you may provide as part of our Online Application Process, by signing up for our newsletter or other marketing material, by submitting a query, by using other online services or applying for a role at Wayflyer.

1.3 This Privacy Notice should be read in conjunction with related policies and procedures which Wayflyer maintains regarding its compliance with the Data Protection Laws.

1.4 Wayflyer is committed not only to the letter of the law, but also to the spirit of the law and places high importance on the correct, lawful, and fair handling of all personal data and on respecting the legal rights, privacy, and trust of all individuals with whom it deals.

1.5 Wayflyer websites and the Wayflyer services are not intended for consumers.

1.6 It is important that you read this Privacy Notice together with any other Privacy Notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Notice supplements the other notices and is not intended to override them.

2. Our Role as Data Controller

2.1 This Privacy Notice is issued on behalf of Wayflyer Ltd, trading as “Wayflyer”, having its registered office at One Spencer Dock, North Wall Quay, Dublin 1, D01X9R7, Ireland. Our company registration number is 602786. Wayflyer Limited, trading as “Wayflyer”, is the controller for the purposes of this Privacy Notice and for the processing of personal data collected by members of the Wayflyer Group.

2.2 If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact privacy@wayflyer.com.

2.3 You have the right to make a complaint to a supervisory authority under the Data Protection Laws at any time. We would, however, appreciate the chance to deal with your concerns before you approach a supervisory authority so please contact us in the first instance.

2.4 Third-party links: This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the Privacy Notice of every website you visit.

3. What personal data do we collect?

3.1 Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). Wayflyer provides business to business services. However in order to provide these services, and to communicate with our business customers we will need information about employees, directors and other officers of those companies. We also process data of individuals who interact with Wayflyer, whether through direct contact with us, through Wayflyer websites or on social media.

3.2 We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, last name, username or similar identifier, title, and date of birth.
Contact Data includes billing address, email address, and telephone numbers.
Financial Data includes bank account and payment card details.
Access Data includes username, login, and password details for your Bank Account, Card Processor Account and other third-party services (including, but not limited to, Adwords, Facebook, Google Analytics, Shopify, Stripe, and such other accounts as may be required from time to time), provided by you to us as part of the Online Application Process.
Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access Wayflyer websites.
Profile Data includes your username and password, service purchases or orders made by you, your interests, preferences, feedback, and survey responses.
Usage Data includes information about how you use Wayflyer websites.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Recruitment Data where you are being considered for a role at Wayflyer, CV/resume data will be processed.
Records of discussions with our customer support teams, including call recordings, when you share comments and opinions with us, ask us questions or make a complaint, including when you phone us, we will keep a record of this. This includes when you send us emails, letters, phone our support team or contact us through social media.

4. Purposes and Legal Bases of Data Processing

To register you as a new customer

a. Identity
b. Contact
c. Profiled.
d. Marketing and communications

Performance of a contract with you

To undertake the Online Application Process (OAP):(a) Obtaining Registration Information(b) Communicating with you

a. Identity
b. Contact
c. Financial
d. Access
e. Transaction
f. Profile
g. Records of discussions

Performance of a contract with you

To complete and manage the MCA Agreement following successful completion of the OAP: a. Obtaining any further registration information b. communication with you

a. Identity
b. Contact
c. Financial
d. Access
e. Transaction
f. Profile
g. Technical
h. Records of discussions

Performance of a contract with you

To manage our relationship with you which will include: a. notifying you about changes to our terms or Privacy Notice b. asking you to participate in or complete a survey

a. Identity
b. Contact
c. Profiled.
d. Marketing and Communications
e. Records of discussions

a. Performance of a contract with you
b. Necessary to comply with legal obligations
c. Necessary for our legitimate interests (to keep our records updated and to study how customers use our services to develop our offerings).

To administer and protect our business and our websites (including recruitment, debt collection, troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

a. Identity
b. Contact
c. Access
d. Technical
e. Profile
f. Usage
g. Recruitment
h. Financial

a. Necessary to comply with legal obligations
b. Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

Internal and statutory audits and complying with obligations imposed by regulators

All types of data above, depending on the audit

Compliance with legal obligation

Compliance with anti-money laundering, and detection of fraud, corruption and bribery requirements

a. Identity
b. Contact
c. Financial
d. Transaction
e. Profile

Compliance with legal obligation

To deliver relevant website content and advertisements to you on our website, third party websites and social media channels, and measure or understand the effectiveness of the advertising we serve to you.

a. Identity
b. Contact
c. Transaction
d. Technical
e. Profile
f. Usage
g. Marketing and Communications

Necessary for our legitimate interests (to study how customers use services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, offers, marketing, customer relationships and experiences

a. Technical
b. Usage

Necessary for our legitimate interests (to define types of customer for our various offerings, to keep our website update and relevant, to develop our business and to inform our marketing strategy.)

To make suggestions and recommendations to you about offers that may be of interest to you.

a. Identity
b. Contact
c. Technical
d. Profile
e. Usage
f. Marketing and Communication
g. Records of Discussions

Necessary for our legitimate interests (to develop our products and services and grow our business.)

4.1 We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website or Service feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice.

4.2 We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).

4.3 We use Stripe for identity document verification. Stripe collects identity document images as well as advanced fraud signals and information about the devices that connect to its services, as an independent data controller. Stripe shares this information with us and also uses this information to operate and improve the services it provides, including fraud detection. You may also choose to allow Stripe to use your data to improve Stripe’s biometric verification technology. You can learn more about Stripe and read its Privacy Policy at https://stripe.com/privacy.

4.4 We may as part of our legal obligations under anti-money laundering legislation, require information in respect of any criminal records, sanctions or embargoes.

4.5 If you fail to provide personal data. Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, insufficient Registration Information). In such a case, we might have to cancel an Online Application Process but we will notify you if that happens.

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5. How is your personal data collected?

We use different methods to collect data from and about you including through:

a. Direct interactions. You may give us your Identity, Contact and Financial Data filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes

create an account;
engage in the Online Application Process;
subscribe to our publications;
request marketing material to be sent to you;
enter a promotion or survey;
apply for a job in Wayflyer;
give us some feedback; or
submit a query through the Contact Us form.

b. Automated technologies or interactions. As you interact with a Wayflyer website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies (in accordance with our Cookie Policy), server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.

c. Third parties or publicly sources. We may receive Contact, Financial and Transaction Data from providers of technical, payment, and delivery services such as Realex or Stripe, other analytics providers, public registries or public social media sites such as LinkedIn and contact generation tools such as Apollo, Cognism, Lusha, RocketReach, SignalHire, ZoomInfo and Adapt.

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6. How we use your personal data

6.1 Lawful basis. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances where:

We need to perform the contract we are about to enter into or have entered into with you;
It is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending certain marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us at privacy@wayflyer.com.

6.2 Marketing communications from us

We may use your Identity, Contact, Technical, Profile, and Usage Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you.

6.3 Opting out

We provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You can ask us or previously authorised third parties to stop sending you marketing messages at any time by contacting us at privacy@wayflyer.com.

6.4 Cookies

You can set your browser or your cookie preferences centre to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookies Policy.

6.5 Change of purpose

We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at privacy@wayflyer.com.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

7. Disclosures of your personal data

7.1 We may have to share your personal data with the parties set out below:

Internal third parties as set out in the Glossary
External third parties as set out in the Glossary

7.2 Third parties in the course of an acquisition, merger, equity investment, or similar corporate transaction; and

7.3 Third parties to whom we sell, transfer, or merge parts of our business or our assets; alternatively, we may seek to acquire other businesses or merge with them; if a change happens to our business, then the new owners or newly acquired businesses may use your personal data in the same way as set out in this Privacy Notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

8. International Data Transfers

Whenever we transfer your personal data out of the European Economic Area (’EEA’), we ensure a similar degree of protection is afforded to it by using specific contracts approved by the European Commission which give personal data the same protection it has in the European Union (known as the Standard Contractual Clauses).

9. Data Security

9.1 We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

9.2 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable supervisory authority or other regulators of a breach where we are legally required to do so.

10. Data Retention

10.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for and in accordance with our internal data retention policy, including for the purposes of satisfying any legal, accounting, or reporting requirements.

10.2 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

10.3 By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for seven years after they cease being customers for tax and other legal purposes.

10.4 In some circumstances you can ask us to delete your data: see below for further information.

10.5 In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

11. Your Legal Rights

11.1 Under certain circumstances, you have rights under data protection laws in relation to your personal data. Specifically, you may:

Request access to your personal data (commonly known as a "Data Subject Access Request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts your fundamental rights and freedoms. You also have the right to object when we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have a compelling legitimate ground to process your information which overrides your rights and freedoms.
Request restriction of processing: of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (i) if you want us to establish the data's accuracy; (ii) where our use of the data is unlawful but you do not want us to erase it; (iii) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (iv) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain offerings to you. We will advise you if this is the case at the time you withdraw your consent.

11.2 If you wish to exercise any of the rights set out above, please contact us at privacy@wayflyer.com.

11.3 You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

11.4 We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

11.5 We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

12. Glossary

12.1 Lawful basis

‘Data Protection Laws’ means all applicable data protection and privacy legislation in force from time to time, including, without limitation and where applicable, (i) General Data Protection Regulation (EURegulation 2016/679) ("GDPR"); (ii) the GDPR as it forms part of United Kingdom law pursuant to Section 3 of the European Union (Withdrawal)Act 2018 and the UK Data Protection Act 2018; (ii) the EU Privacy & Electronic Communications Directive 2002/58/EC; (iv) the California Consumer Privacy Act of 2018, all national implementing legislation and any applicable binding guidance and codes of practice issued by any supervisory authority or other relevant regulatory authority.’
‘personal data’ means any information relating to an identified or identifiable natural person (a ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
‘Legitimate interest’ means the interest of our business in conducting and managing our business to enable us to give you the best offering and the best and most secure experience; we make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests; we do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law); you can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us at privacy@wayflyer.com
‘Performance of Contract’ means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
‘Comply with a legal or regulatory obligation’ means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

12.2 Third Parties

Internal Third parties; other companies in the Wayflyer Group which provide IT and system administration services and marketing services to the Wayflyer Group.

b. External Third parties

service providers, business partners and agencies engaged to provide the services set out in this Privacy Notice, always within the terms of an appropriate agreement between us;
professional advisers acting as processors or controllers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services; and
the Revenue Commissioners in Ireland, regulators, and other authorities acting as processors or joint controllers based in Ireland who require reporting of processing activities in certain circumstances.

13. Changes to the Privacy Notice

We reserve the right to change our Privacy Notice at any time. If we make changes, we will post them and will indicate on this page the Privacy Notice’s new effective date. Please check this page from time to time to take notice of any changes we make, as they are binding on you.

Effective Date 14 October 2022