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Powering the world's fastest growing consumer brands with purpose-built financing

  • Fast financing

    Get funds straight to your account in as little as 24 hours

  • Flexible terms

    Choose an offer tailored to your company’s needs

  • Complete control

    You don't need to provide collateral or give up equity

We back brands ready for growth

Sand Cloud used our financing for day-to-day operations, allowing them to invest their own money into building new products

We've funded

3,250+ brands across


bags and briefcases

  • wild
  • true classic
  • cuts
  • geologie
  • sand cloud
  • current body
  • dock and bay
  • spongelle

Calculate how much you could get

Get an estimate of how much financing you could access, based on your company's revenue today.

What's your average monthly revenue?


Financing Eligibility

Brands need to meet the following criteria* to apply for financing with Wayflyer.

  • Monthly sales > $10,000

    Your company generates at least $10,000 in average monthly revenue through online sales.

  • 6 months+ of business

    Your company has been in business for at least 6 months.

  • Operate in a country we work in

    Your company is incorporated in the United States, Canada, United Kingdom, Australia, Ireland, Spain, The Netherlands, Belgium, Denmark, Germany or Sweden.

  • Sell physical products

    Your company holds its own stock and sells physical products through online or retail channels.

*Other underwriting criteria apply

Don't just take our word for it – here's what our customers have to say

Our financing solutions

  • Direct to Consumer

    Even the best Direct to Consumer brands are constrained by cash flow. It's just the nature of the business model. Having a financing partner by your side can be a game changer. Our purpose-built financing helps brands at each stage of their growth journey, from the early days through to becoming an internationally recognized brand.

  • Amazon

    Amazon sellers need cash to purchase inventory and keep their products in stock. But their financing options have been unpredictable, until now. Wayflyer Amazon Financing is built specifically for the Amazon business model, allowing sellers to take command of their cash flow and stay ahead of the pack.

  • Wholesale

    Growing your retail presence is cash intensive. Cash is tied up in inventory for long periods, limiting what can be spent elsewhere. Wayflyer Wholesale Financing provides brands with ongoing access to cash, so they can seize the retail expansion opportunities that come their way.

Questions? We're glad you asked

Are you ready to start your financing journey with Wayflyer?