The Wayflyer Blog.

How and where to spend your marketing budget is one of the toughest, most important decisions you'll make as a founder. You'll count on marketing not only to help you acquire customers, but also retain those customers and (hopefully) turn them into brand evangelists.

Shopify is the perfect eCommerce platform for startups and small-medium enterprises. But as businesses grow they may require a more enterprise eCommerce solution. That’s where Shopify Plus steps in.

eCommerce companies have an inherently difficult working capital cycle. They have large upfront costs in the form of inventory and marketing (typically Pay Per Click marketing costs), which they turn into revenue over relatively short cycles.

In order to support their engineering efforts and most importantly their merchant's growth, Shopify has done an outstanding job of creating an ecosystem of incredibly useful apps that can easily be added to your Shopify site. Here's how they may be affecting you negatively, however.

In 2020, both Google Ads and Facebook Ads are part of most eCommerce founders and marketers’ toolbox. Although most beginners will follow a linear approach when it comes to both these channels (ad, site, cart, checkout), there are certain things one platform does better than the other, depending on which business you run.

Navigating the cash flow ebbs and flows generated by having to fund inventory orders upfront, while also having to invest continuously into digital marketing is one of the toughest challenges for all DTC brands to navigate.

If you work in or around eCommerce, you have probably heard about Facebook Shops, the eCommerce solution Facebook is planning on officially releasing later this year. Here is everything we know, so far.

Nic here. I’ve been in digital marketing for the better part of the last decade, and through all the turmoil eCommerces are going through, there is one tactic I recommend over most others - and that's email.