Wholesale

Seize retail growth opportunities.

We provide ongoing access to
capital, so you can fund production
without putting a strain on cashflow.

Get started
Women packaging prduct

Trusted by 4,000+ sellers worldwide

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Capital to help land your
products on more shelves.

Pre-PO financing

We bridge the cashflow gap from production through to retailer payment. Our funding isn't tied to specific orders - we send cash directly to your bank to use as you see fit. We can replace your invoice financing provider or work alongside them to provide complete coverage.

Higher funding limits than ABLs

Access more capital at very competitive rates. Our underwriting process focuses on your performance, not your asset base, giving us the confidence to offer higher limits than traditional options can.

A long-term growth partner

Get ongoing access to capital, so you can scale production without putting pressure on cashflow. Having financed thousands of brands, our team can provide insights and support beyond just capital.

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Want to learn more?

Speak to our financing experts

Transparent, flexible terms

Pay back the financing amount, plus a single fixed fee, in set weekly installments. There are no hidden payments beyond that. Choose what works best for your cashflow.

Limited risk

We don't secure against your inventory like an asset-based lender (ABL) would. We don’t require a personal guarantee like a bank would. We don’t take an ownership stake like equity financing does.

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A hassle-free process

We understand your need to act quickly once retail opportunities arise. Our underwriting process is quick and comprehensive, eliminating lengthy paperwork and drawn-out reviews.

Don’t just take our word for it.
We’ve funded 5,000+ brands.

Rated 4.8/5 based on 400+ reviews.

Showing our 5 star reviews at Trustpilot.

Five star rating

Let me shout out how amazing Harriet…

Let me shout out how amazing Harriet Mannion has been! 2 years of meeting our needs and helping us scale to levels we never could have achieved without an efficient borrowing partner.

Author avatar
Austin Baiseri24 Oct
Five star rating

Alyssa Dotterer was great to work with!

Alyssa Dotterer was great to work with! She is very responsive and was quick to answer any questions or concerns that I had. I really appreciate how their finance team was open to feedback and was able to structure an offer that made sense for our current company position. I would definitely recommend Wayflyer to a friend!

Author avatar
Fabian Araujo21 Oct
Five star rating

An Incredible Team to Work With!

Working with the Wayflyer team has been an absolute pleasure. They're professional, responsive, and genuinely invested in our growth. More than just a funding partner, they feel like a true extension of our team. Thanks to their support, we’ve been able to scale faster and with confidence. Huge thanks to the entire Wayflyer team – you're amazing!

Author avatar
Ceylan Erdoğan08 Oct
Five star rating

Wayflyer and specifically Peter Paul is…

Wayflyer and specifically Peter Paul is fabulous to work with and helped us get the funding we needed quickly. We've used them several times over the years for short-term loans that helped us purchase inventory as we head into a busy season.

Author avatar
Carrie Allen29 Sept
Five star rating

We had a great Tailored Revenue-Based Advance with Competitive Termexperience working with…

We had a great experience working with Wayflyer for our revenue-based advance. The entire process was smooth and transparent. A special thanks to Clodagh, who took the time to understand our business needs and tailored the best plan with a very competitive repayment schedule. We truly appreciate the support and are hopeful to build a long-term collaboration with Wayflyer.

Author avatar
Swayangsiddha Pandey25 Sept
Five star rating

Exceptional Experience

I want to extend my highest recommendation to Wayflyer and their team for the invaluable support they provided in financing our business. In my time as a seasoned entrepreneur with multiple successful start-ups, I have never come across a finance partner with a deeper understanding of business requirements and cash flow needs than Wayflyer. Their team offered exceptional support, consistent and timely follow-ups, and demonstrated a genuine commitment to finding the best possible way forward. Wayflyer stands out not just for their financial solutions, but for their ability to truly understand and align with the needs of growing businesses - in particular in its early stages.

Author avatar
Jonas Willemoes Pedersen25 Sept
Five star rating

Always easy to work with.

Always easy to work with.

Author avatar
Ben Taylor24 Sept
Five star rating

Wayflyer is seriously legit

Wayflyer is seriously legit. They get you the funding way faster than traditional bank loans.

Author avatar
Michael Stein23 Sept
Five star rating

Muy recomendable

Muy recomendable. Como start-up de Ecommerce, creo que es la mejor solución que podíamos encontrar para nuestra financiación. Muy contentos de trabajar con ellos.

Author avatar
Ramón Acín16 Sept
Five star rating

We have done two loans with Wayflyer…

We have done two loans with Wayflyer and both have postitly supported our business and helped arrange stock for new retail listings. Customer support has been amazing!

Author avatar
Simon Stevens12 Sept
Five star rating

Highly Recommended!

Wayflyer and their team has been pivotal in providing quick capital at competitive rates allowing us to continue to scale!

Author avatar
Jason Dooney11 Sept
Five star rating

Fantastic experience!

Fantastic experience! The entire Wayflyer team was so easy to work with and executed flawlessly. Super responsive team. Thank you again! Bravo!

Author avatar
Rama Jager29 Aug

Apply in minutes.
Access capital in hours.

1. Speak with our Wholesale team

Our financing experts will guide you through the process and help structure a funding solution for your specific needs.
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2. Securely share your financials for review

Our underwriting team will assess your historical financials and forward-looking projections, then send you tailored offers to choose from.
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3. Select an offer

Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
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Are you eligible for financing?

$250,000+ annual sales

6+ months in business

6 months

Sell in a brick-and-mortar store

Operate in a supported country

UK, Spain, USA, Belgium, Ireland, Germany, Canada, Australia, Sweden, Netherlands