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Exclusive benchmarks pulled from (probably) the best dataset in eCommerce
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eCommerce Index (last 4 weeks)
Blended ROAS
1%
MER
2.1%
aMER
1%
Meta ROAS
2%
Meta CPM
2.1%
Meta CTR
0.7%
Meta CPC
3.5%
Google ROAS
5.3%
Google CPM
5.8%
Google CTR
0.4%
Google CPC
6.4%
Blended ROAS
1%
MER
2.1%
aMER
1%
Meta ROAS
2%
Meta CPM
2.1%
Meta CTR
0.7%
Meta CPC
3.5%
Google ROAS
5.3%
Google CPM
5.8%
Google CTR
0.4%
Google CPC
6.4%
Google CPC
6.4%
Google CTR
0.4%
Google CPM
5.8%
Google ROAS
5.3%
Meta CPC
3.5%
Blended ROAS
1%
MER
2.1%
aMER
1%
Meta ROAS
2%
Meta CPM
2.1%
Meta CTR
0.7%

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For brands

  • Get data most of your competitors don't have
  • Anonymously compare KPIs with a relevant competitor set
  • Figure out if peaks and troughs are happening across-the-board, or if it's just your business
  • Identify the underperforming metrics to improve
  • Use data to take the guesswork out of your decision-making

For agencies

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  • Keep up to date with industry data trends
  • Share hypotheses on why peaks and troughs are occurring
  • Help your clients stay ahead of the curve

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