Founder Toolkit

Actionable tips to maintain and grow your brand's presence over time.

A directory of the tech stack used by some of the top DTC brands.

Deep-dive into marketing KPIs with actionable insights for strategic tracking.

Inspiring case studies of viral marketing campaigns for brainstorming.

Creative segmentation strategies for targeted e-commerce marketing.

Expert advice on managing cash flows for sustained e-commerce growth.

Explore a curated list of the best affiliate programs in the DTC, eCommerce, and Shopify space, providing lucrative opportunities for monetization.

Harness the power of ancient archetypes in crafting captivating brand narratives, resonating with your target audience on a deep level.

A complete guide to efficient bookkeeping and accounting for Shopify users.

Comprehensive overview of financing options for e-commerce entrepreneurs.

Guide to understanding and conducting market analysis in the e-commerce space.

Learn to launch a product successfully without relying on paid advertising.

Ahrefs TV publishes actionable digital marketing tutorials on SEO and YouTube marketing.

Blog series on vetting suppliers from China: right questions, decisions, and documents.

Atomic Habits offers a framework for mastering tiny behaviors leading to remarkable results.

Understand and implement effective attribution models using Google Analytics, gaining valuable insights into your marketing performance.

Find out how your e-commerce business stacks up against competitors in your space on key metrics such as ROAS, MER and CPM.

Tool to identify optimal posting times for social media engagement.

Insights into adapting branding strategies in the social media era.

A simple tool for creating UTM links that help you attribute visits to a website to certain campaigns.

Effectively plan and manage your e-commerce cash flow with this helpful tool, enabling better financial decision-making and stability.

Insights into selecting a suitable 3PL partner for your e-commerce operations.

Get exclusive DTC growth insights and advice from industry expert Cody Plofker through his engaging newsletter.

A selection of discounts for tools that can help you run a better e-commerce business.

An analytics tool that gives you visibility and recommendations on all your eCommerce operations.

See the average conversion rate of Shopify businesses in multiple industries.

Podcast addressing data collection issues and how to transform data into insights for growth.

Generate legally compliant cookie policies for your online presence.

Shopify Theme Developer at Clean Canvas. Cofounder of the Shopify app, Yaco Progress Bar.

Directory curating resources and content for brand-builders in the Consumer Packaged Goods space.

Effortlessly generate customer personas using this intuitive tool, enabling better targeting and understanding of your audience.

Detailed customer reports guide for Shopify users to understand their customers better.

A collection of some of the best landing pages and Shopify templates.

Create professional legal documents for free using this library of free templates that you can start using today.

Beautiful, free SVG illustrations; updated weekly, for you to use on your business.

Key DTC metrics explained by a direct-to-patient healthcare company CEO.

Learn the playbooks and growth strategies leveraged by DTC's top brands.

Familiarize yourself with commonly used acronyms and terminology in the dynamic world of e-commerce, enhancing your industry knowledge.

Unlock the potential of your ecommerce website by implementing these 19 proven strategies to optimize conversion rates and increase sales.

Get information on how easy it is to export goods to a country, key statistics, landed costs, resources on how to navigate customs and compliance.

Master demand forecasting with practical templates and the 'Cake' model.

Comprehensive guide by Google to boost your e-commerce with digital marketing.

Decoding the stages of e-commerce conversion funnel for business growth.

Podcast to help scale your Shopify store from $0-$1M in sales, with expert tips and interviews.

Expert strategies to navigate the complex world of e-commerce taxation.

A resource to guide you through the e-commerce technology landscape. Find tools for every part of your business.

Guide to best practices in ecommerce web design for UX and conversions.

An explainer on what different financial statements do and how to analyse them.

Easily create professional invoices for your business with this free and user-friendly online tool.

Create professional logos effortlessly using this free online platform, providing a wide range of customizable design options.

Explore a curated list of 19 free web design courses, covering various aspects of website development and design.

Over 90,000 examples of free illustrations and photos for use in your e-commerce business.

A landmark piece detailing an approach to content strategy from one of the world's greatest marketers.

Analysis of equity-based financing and its drawbacks for e-commerce businesses.

400+ examples of great Shopify websites for you to draw inspiration from.

Set up alerts to monitor mentions of your products or target customer segments across the web, helping you stay informed and proactive.

Discover relevant and high-performing keywords for your marketing campaigns using Google's powerful Keyword Planner tool.

Create stunning design gradients effortlessly using this helpful design tool, providing endless color combinations.

Discover a curated directory of top tools and technologies for e-commerce businesses, empowering you to streamline operations and drive growth.

Analysis of Gymshark's efficient cash conversion cycle for financial insights.

The difference between habits and goals and how to master both in order to get more done.

Hemingway App makes your writing bold and clear. Use it to review copy for sales and marketing.

Stay informed about the world of subscription businesses through this podcast, featuring industry experts and success stories.

This timeless TED talk has a lot of applications to branding. Sinek argues that great brands must start with their "why".

Personal insights from Peter Wildeford on maintaining productivity.

The seven places we learn about new stuff and how you can take advantage of this in marketing and distribution.

Strategies to overcome procrastination and increase productivity.

Guide to measuring and enhancing your e-commerce business's profitability.

Learn to calculate and interpret inventory turnover for better business decisions.

Learn to measure customer value over time, optimized for Shopify users.

Guide to effectively communicating and negotiating with suppliers on Alibaba.

Learn the secrets to creating highly engaging and impactful content that outperforms competitors, driving traffic and conversions.

A simple, no-BS framework for generating a startup marketing plan.

Detailed guide on crafting a compelling marketing plan with practical examples.

Guide to identifying and collaborating with manufacturers and suppliers.

Practical strategies to boost warehouse efficiency and cut costs.

Insights into measuring, building, and inspiring creative Facebook ads with practical examples.

Strategies for smaller businesses to negotiate effectively with larger suppliers.

Gain valuable financial planning insights for managing cash flow in seasonal e-commerce businesses, ensuring stability throughout the year.

Guide on effective time management for founders, prioritizing tasks and measuring their impact.

Learn to identify and address performance dips in your ad campaigns.

Dive into a detailed case study on effectively scaling Facebook ad spend for maximum ROI, providing valuable strategies and insights.

Comprehensive course for mastering e-commerce marketing from Hubspot.

A comprehensive guide on importing goods into the US, including handling tariffs, sourcing and paying for goods, arranging shipping, and compliance.

Learn to drive sales and create successful influencer campaigns with a "giving, not asking" philosophy.

A showcase of effective and beautiful ecommerce Web Designs for inspiration.

Gain a deeper understanding of e-commerce financials with this simple yet insightful standardized model, helping you analyze and optimize your business.

Quick start guide for managing inventory in an e-commerce business.

Insights into the Dexter Method for eliminating conversion killers.

A tool to instantly secure your brand on the internet across social networks and domain names.

A brilliant collection of the best templates, tools and resources for building landing pages.

Comprehensive overview of the legalities of running an e-commerce business in the EU.

Access a wide range of free legal templates for various purposes, ensuring compliance and convenience.

Create a buyer persona that you can use to market, sell, and serve better.

Benefit from productivity insights and strategies from renowned entrepreneur and investor Marc Andreesen, optimizing your personal effectiveness.

Stay in the loop with the latest happenings in the marketing industry through this informative newsletter.

A directory of some of the best examples of marketing out there. A great resource for finding inspiration.

Podcast providing inspiration and expertise on brand marketing and creating marketing people love.

Get up to speed with the best practices in social media marketing and marketing on Meta.

Discover effective strategies and techniques for reducing supply chain risks in this comprehensive guide.

The SEO keyword research tool with over 500 million traffic-driving keywords.

Gain valuable DTC growth strategies and insights through this insightful newsletter by NerdMarketing.

DTC expert Nik Sharma gives a weekly rundown on the hottest topics in DTC and branding.

Generate unique and eye-catching gradients with this versatile design tool, perfect for various creative projects.

Take a nostalgic look back at the earliest Shopify stores, witnessing the evolution of design and trends in the Shopify ecosystem.

Learn successful evergreen marketing strategies from Myprotein's founder.

Comprehensive guide to understand and comply with EU VAT regulations.

Orbit Media create videos that focus on content strategy, Google Analytics, search engine optimization (SEO) and conversion rate optimization (CRO).

A content creator focused on the design and product development of consumer goods.

Discover Oren John Schauble's unique approach to crafting marketing strategies.

Explore a collection of high-quality Shopify themes crafted to enhance the visual appeal of online stores.

A tool for estimating the outcomes of paid advertising campaigns.

Discover cost-effective PR strategies tailored for startups and SMEs, empowering you to build brand visibility and attract attention.

An overview of some basic best practices when creating a financial model.

Generate robust and compliant privacy policies for your website or app with this convenient online tool, ensuring data protection and legal compliance.

Explore a range of models and frameworks to guide your product development process, fostering innovation and strategic decision-making.

Access a collection of templates to streamline your product strategy, enabling effective decision-making and planning.

A fantastic blog written by Oren Schauble that focuses on product development of consumer goods.

A bank of brilliant emails to act as inspiration for your email marketing.

A report summarizing the best practices in Retention and some benchmark statistics you can use.

Dive into the world of customer retention with this newsletter, offering valuable tips and strategies.

Comparative study of equity and revenue-based financing from successful brands.

Explains the benefits of revenue-based financing for e-commerce businesses.

Learn strategies to deconstruct and analyze successful ecommerce products, enabling you to create winning products in your market niche.

The latest supply chain news plus commentary, straight to your inbox on a weekly-ish basis.

SEO insights and recommendations from the experts at SurveyMonkey.

Easy-to-use tool for creating compelling logos for your Shopify store.

Detailed comparison between Shopify and WooCommerce for ecommerce.

Gain valuable competitive intelligence by exploring your competitors' website and app analytics through Similar Web.

Easily resize images for different social media platforms using this convenient tool, ensuring optimal visual representation.

Carefully curated digital marketing news, tech, and actionable advice, delivered fresh every weekday.

Wide-ranging statistics relevant to e-commerce founders, from demographics to abandonment stats.

Gain insights into the marketing genius of Steve Jobs, exploring his innovative strategies that revolutionized the tech industry.

Boost your email open rates: analyze and improve your subject lines before sending your next campaign.

Stay up-to-date with the latest trends and best practices in the subscription industry through this informative newsletter.

Swipefile is a great resource for finding inspiration for your next campaign. It is an archive full of examples of good marketing.

A reputable provider of beautifully designed Shopify themes, offering a wide selection for online stores.

Tapcart is a service that allows you to easily create a companion mobile app for Shopify stores.

A classic book with a core focus on how you can maximise your leverage as a CEO.

A timeless book on cultivating habits that lead to success in personal and professional life.

Dive into the world of paid marketing with this comprehensive guide, providing an introduction to key strategies and channels.

Master the art of developing comprehensive and effective product briefs with this step-by-step guide, ensuring clarity and alignment.

Detailed guide to leverage crowdfunding as a viable financing option.

Comprehensive insights into influencer marketing trends and strategies for 2023.

Comprehensive glossary of conversion marketing terms and concepts.

An overview of the productivity method used by the founder of Behance.

A great piece describing how the effectiveness of any marketing strategy declines over time and how to fight this.

Delve into the intricate process of creating a compelling brand identity, exploring key elements and strategies for successful branding.

A practical guide to getting insights about your business through effective conversations.

Strategic insights into optimizing the use of financial resources.

Delve into effective self-management strategies for CEOs, empowering them to lead with clarity, focus, and personal growth.

Google Ventures' framework for young brands on building a cohesive brand strategy.

Detailed walkthrough on A/B testing methods for e-commerce optimizations.

Comprehensive guide to optimize your e-commerce site for search engines.

Enhance your startup's stature with strategic branding techniques.

Learn valuable tips and techniques for customizing Shopify ecommerce themes without compromising their integrity and functionality.

Learn valuable insights and strategies on running successful customer referral programs in the DTC industry.

Open-source illustrations for any idea you can imagine and create.

The Harmonised System (HS) is a global product classification system. To export, you will need to know the HS code for your product.

Improve business performance with an in-depth understanding of unit economics.

A fun tool that can be used to generate upside down text for use in marketing.

Learn effective strategies and techniques to rapidly grow your Instagram following in just 90 days.

Test and optimize the design and performance of your website using this comprehensive tool, ensuring a seamless user experience.

Gain valuable insights from the branding experiences of industry-leading tech companies like Airbnb, Dropbox, and Thumbtack.

Comprehensive explanation of trademarks and their importance in business.

Insight into generating cash flow in e-commerce and the secrets to Amazon's success.

Shipping batteries can be a pain. This guide is helpful for understanding the regulations and best practices you need to follow.

Discussion on leveraging community as a strategic business advantage.

Uncover DTC-specific branding principles and strategies that can elevate your brand and drive business success.

Enhance your copywriting with this powerful thesaurus tool, providing synonyms and related words for precise and impactful writing.

Start your business with a memorable name and use Wordoid to help find that name.