Wayflyer, Ireland’s latest technology company to reach Unicorn status, has today announced a new three-year brand partnership with Major Champion and Irish Ryder Cup star Shane Lowry.
This strategic partnership will see Lowry begin his role as a global brand ambassador for Wayflyer beginning at this week’s prestigious Masters Tournament at Augusta National in the U.S. As part of the partnership Lowry will wear the Wayflyer logo on the left chest position of all professional golf apparel, in addition to hosting a variety of corporate golf and promotional events for Wayflyer’s growing client and partner base across the U.S, Europe and Asia.
Lowry, Winner of the 2019 Open Championship and who made his Ryder Cup debut for Europe last September, is a multiple European Tour and PGA Tour winner and one of Ireland’s most highly respected and popular global sports personalities.
Wayflyer’s partnership with Lowry comes at a busy and exciting time for the revenue-based financing and growth platform for eCommerce businesses. In the past year alone, the business has closed a Series B round of $150m, seeing it valued at $1.6bn, making it Ireland’s sixth ever unicorn. Lowry was also an investor in this funding round, alongside a range of venture capital firms. Alongside this, Wayflyer’s number of colleagues has risen from 40 at the start of 2021, to over 300 now, and the business has expanded into a range of new markets globally, including Spain and the Netherlands.
The fast-growing fintech also recently opened an office in Atlanta and signed partnerships with companies including Adobe, Sezzle and eBay U.K.
Jack Pierse, Co-Founder and CFO at Wayflyer said, “The entire Wayflyer team is so excited that Shane has come on board as our global brand ambassador, and his support will be incredibly valuable as we continue to grow across the world and enter new markets. Shane’s commitment to his sport, his hard-working attitude and occasional Irish cheekiness mirrors what we stand for at Wayflyer – he’s the ideal partner for us.
“Our clients and colleagues can look forward to many exciting events with Shane in the future and we wish him the very best of luck at this week’s iconic Masters Tournament in Augusta, Georgia where he will wear the Wayflyer logo for the first time.”
Commenting on the announcement Shane Lowry said, “I take a lot of pride in flying the flag for Ireland each time I compete around the world. Hence, I get huge personal satisfaction from partnering with successful Irish businesses with big global ambitions.
“My new partnership with Wayflyer is a great fit from this perspective and I look forward to the journey ahead. The company’s meteoric rise coupled with its commitment to being the best in its field aligns with my own ambition of competing for more Major Championships, winning tournaments and rising up the world rankings in the coming years. Both Wayflyer and I want more success and to represent Ireland with distinction on the world stage.”