This 2020 State of eCommerce Report provides a snapshot of an industry in the midst of dramatic growth and transformation. It explores emerging trends, uncovers new insights and highlights the key challenges for small eCommerce businesses.
While this year has been unlike any other, the survey results show that there is no going back: consumers from all backgrounds have made the pivot to online shopping. It is also clear that these digitally-savvy shoppers are adaptable, quickly shifting their habits when needs change. Stores must be resilient and ready to take advantage of unexpected opportunities.
The survey respondents are leaders of fast-growing online stores across verticals and serving all corners of the world, representing a new class of promising brands with global ambitions. Wayflyer was founded to empower these small businesses to reach their full potential. These insights are part of our effort to equip owners with the data-driven insights they need to succeed in today’s dynamic online marketplace.