Connecting your platforms

In order to provide you with offers, we need an understanding of how your business operates. Your platforms are how we do that.

We need read-only access to your data so that we can understand your past marketing and revenue performance, as well as your cash flows. This ensures when we talk to you, our offers are tailored to your business and the time we spend reviewing your business with you is as efficient as possible.

We never make changes to your platforms, even when higher permissions are required and our connection does not impact your store website, as we're using the APIs provided by the platform, not your site.

We ask you to connect 4 types of platforms to Wayflyer:

  • Your eCommerce platform (e.g., Shopify, WooCommerce, Magento)
  • Your marketing platforms (e.g., Facebook, Google Ads)
  • Your analytics platforms (e.g., Google Analytics)
  • Your bank accounts (if based in the US or UK)

We use these to generate funding offers that are tailored to your business. You can always log back into your Wayflyer account and connect or disconnect these platforms at any time.

You can connect your platforms to Wayflyer during the sign up process or by logging in to your Wayflyer account at any time.

If you don't have access to one of your platforms, you need to find the person at your company (or your marketing agency) who does. Once you find out who this person is, you can then add them as a user to your Wayflyer account from within your Wayflyer dashboard. They can then log in to Wayflyer and connect your platform.Send us a message through our on-site chat or email us at support@wayflyer.com and we’ll help you connect your platforms.

No, Wayflyer has no impact on site performance. Our data connection does not interact with your site directly other than to obtain authorization to communicate with your platform provider. It does not inject any JavaScript into the site. It only pulls data asynchronously from your platform provider's supplied API.

Shopping platforms

You can connect your Magento store during the sign up process. Once you select this shopping platform, you will be prompted to enter your Store URL and Access token.

Learn how to get a Magento Access Token to create and activate an integration for Wayflyer.

You can connect your Shopify store during the sign up process. Once you select this shopping platform, you will be prompted to enter your Shopify store name, then to confirm access from Shopify.

You can connect your WooCommerce store during the sign up process. Once you select this shopping platform, you will be prompted to enter your WooCommerce store URL, then to confirm access from WooCommerce.

You can connect your Amazon Seller Central store during the sign up process. Once you select this shopping platform, select the Amazon seller region and click connect, then login to your Amazon account. You'll be sent a one-time password to your authenticator app for added security. Once you enter this, you can select the account you'd like to connect. Next, check the box at the bottom of the screen to allow Amazon to share the information we need to generate an offer for you. Click confirm, you'll be redirected to Wayflyer, where you can click connect to complete your connection.

You can connect your Stripe account during the sign up process. Once you select this platform, you can login using your Stripe email and password. You'll then be prompted to input a verification code that will be sent to your mobile device. Once that's completed, you can click on your saved business information and hit continue. Review your details, scroll down, and hit done. You'll be redirected to Wayflyer, where you can click connect to complete your connection.

The main way we determine how much funding we can offer a company is by analysing your performance by connecting to your eCommerce platform.

If your business doesn’t use those eCommerce platforms and you have revenue over $20,000 per month, just send an email to support@wayflyer.com and our team will be in touch with you to discuss your options.

If you have multiple stores or brands, connect the primary store or largest brand following the process above. Your Growth Capital Manager will assist you with connecting additional stores. If you don't have a Growth Capital Manager, send us a message through our on-site chat or email us at support@wayflyer.com and we’ll help you connect your stores.

Send us a message through our on-site chat or email us at support@wayflyer.com and we’ll help you connect your platforms.

Marketing platforms

You can connect your Facebook Ads account during the sign up process. Once you select Facebook Ads you will be directed to Facebook, where you can login to connect your business account.

Once you have logged in, you may be prompted to choose your accounts to connect if you have more than one account. Select the accounts that apply to your eCommerce business, and hit Connect to confirm your connection.

You can connect your Google Ads account during the sign up process. Once you select Google Ads you will be directed to sign in with Google. Here you can login using your Google Account, that has access to your Google Ads. You will need Read-only, Standard, or Administrative access to the Google Ads account.

Once you have logged in, you may be prompted to choose your accounts to connect if you have more than one property (or website) associated with your Google Ads account. Select the properties that apply to your eCommerce business, and hit Connect to confirm.

Send us a message through our on-site chat or email us at support@wayflyer.com and we’ll help you complete the process.

Send us a message through our on-site chat or email us at support@wayflyer.com and we’ll help you connect your platforms.

Analytics platforms

You can connect your Google Analytics account during the sign up process. Once you select Google Analytics you will be directed to sign in with Google. Here you can login using your Google Account, that has access to your Google Analytics. You will need Read-only, Standard, or Administrative access to the Google Analytics account.

Once you have logged in, you may be prompted to choose your accounts to connect if you have more than one property (or website) associated with your Google Analytics account. Select the properties that apply to your eCommerce business, and hit Connect to confirm.

Send us a message through our on-site chat or email us at support@wayflyer.com and we’ll help you complete the process.

Send us a message through our on-site chat or email us at support@wayflyer.com and we’ll help you connect your platforms.

Bank accounts

We need your bank balance and transactions for two main reasons. The first is anti-money laundering regulation. We're required by regulators to ensure we don't work with companies that launder money. We do that by analyzing your bank transactions. The second is for our funding decision. We take into consideration your business performance and financial position. To do this, we need all bank accounts related to the business.

We recommend connecting to your bank accounts directly. We work with Plaid and Basiq to integrate directly to your bank, meaning all you have to do is login following the on screen steps. We do not receive or store your credentials.

We support connecting your bank in US, Australia, UK, Ireland, and Netherlands, but not all banks are supported yet. Please try connecting, but we may need you to provide PDF copies of your bank statements for the last 6 months instead. These should be digital copies and not scanned physical copies.

If your bank account is in Spain, Belgium, Sweden, or Denmark please select the option to email bank statements and provide PDF copies of your bank statements.

Send us a message through our on-site chat or email us at support@wayflyer.com and we’ll help you connect your platforms. If you have a Growth Capital Manager already, you can reach out to them as well.

If you cannot connect, we will need you to send us PDF copies of bank statements for all business bank accounts.

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