Paid Marketing
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All resources in Paid Marketing
67 Best DTC, eCommerce & Shopify Affiliate Program Examples
Explore a curated list of the best affiliate programs in the DTC, eCommerce, and Shopify space, providing lucrative opportunities for monetization.
It's Fun Doing Marketing
What Is Influencer Whitelisting?
Overview of influencer whitelisting, granting brands more control over advertising content.
Backstage
Influencer Marketing Blueprint
Learn to drive sales and create successful influencer campaigns with a "giving, not asking" philosophy.
Cody Wittick & Taylor Lagace
Meta's Social Media Marketing Course
Get up to speed with the best practices in social media marketing and marketing on Meta.
Meta
Benchmarking Tool
Find out how your e-commerce business stacks up against competitors in your space on key metrics such as ROAS, MER and CPM.
Wayflyer
Top Lessons for Direct Sellers From DTC Customer Referral Programs
Learn valuable insights and strategies on running successful customer referral programs in the DTC industry.
Direct Selling News
The Law of Shitty Clickthroughs
A great piece describing how the effectiveness of any marketing strategy declines over time and how to fight this.
Andrew Chen
D2C landing pages
A collection of some of the best landing pages and Shopify templates.
Replo
Landing Page Tools
A brilliant collection of the best templates, tools and resources for building landing pages.
Landingpage.fyi
How to spot a performance dip in your ads — and how to protect your revenue
Learn to identify and address performance dips in your ad campaigns.
Wayflyer
How startups die from their addiction to paid marketing
Uncover the potential dangers and risks of over-reliance on paid marketing for startups, providing valuable lessons and cautionary tales.
Andrew Chen
How to Measure, Build & Inspire Creative Facebook Ads: Your Complete Ecommerce Toolkit with 90 Examples + 30 Types
Insights into measuring, building, and inspiring creative Facebook ads with practical examples.
Common Thread
Click Through Rate Guide
An overview of optimizing Click Through Rates to boost engagement and conversions.
CXL
12 Rules for Ecommerce Facebook Ads
Maximize the performance of your Facebook ads with these 12 essential rules tailored specifically for ecommerce businesses.
Karola Karlson
Direct-To-Consumer Affiliate Marketing: Your Essential Guide To Best Practices
Fundamental guide to building effective Direct-To-Consumer Affiliate Marketing strategies.
Referral Rock
40-point Facebook Ads Audit & Optimisations Checklist
Comprehensive checklist to help audit and optimize your Facebook Ads.
Dan Siepen
How We Scaled A Store’s Facebook Ads From $300/Month To $300,000/Month In Ad Spend
Dive into a detailed case study on effectively scaling Facebook ad spend for maximum ROI, providing valuable strategies and insights.
Digital Darts
The Beginner’s Guide to Paid Marketing
Dive into the world of paid marketing with this comprehensive guide, providing an introduction to key strategies and channels.
Response
The Complete Guide to Influencer Marketing in 2023
Comprehensive insights into influencer marketing trends and strategies for 2023.
Shopify
8 Insane (But True) Influencer Marketing Case Studies
Real-life case studies highlighting the impact of influencer marketing.
Trend
Paid Ads Campaign Calculator
A tool for estimating the outcomes of paid advertising campaigns.
Rows
10 Facebook Ads mistakes you shouldn't make
Avoid common pitfalls and maximize the effectiveness of your Facebook Ads with this informative guide.
Aazar Shad
8 Common Mistakes made with Facebook Ads
Avoid common pitfalls and costly mistakes in Facebook Ads management with this comprehensive list, ensuring optimal ad performance.
Bary Hott
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