The Wayflyer Blog.

Is Shopify Plus Right For You?

D2C business

Is Shopify Plus Right For You?

Shopify is the perfect eCommerce platform for startups and small-medium enterprises. But as businesses grow they may require a more enterprise eCommerce solution. That’s where Shopify Plus steps in.

Why every eCommerce company should use revenue-based financing

Finance

Why every eCommerce company should use revenue-based financing

If you are selling physical goods online, and you want to grow quickly, then you need finance. Specifically, you need Revenue Based Finance.

Preventing the App-ocalypse: protecting your site’s speed

Marketing

Preventing the App-ocalypse: protecting your site’s speed

In order to support their engineering efforts and most importantly their merchant's growth, Shopify has done an outstanding job of creating an ecosystem of incredibly useful apps that can easily be added to your Shopify site. Here's how they may be affecting you negatively, however.

Facebook ads vs Google ads for eCommerce

Marketing

Facebook ads vs Google ads for eCommerce

In 2020, both Google Ads and Facebook Ads are part of most eCommerce founders and marketers’ toolbox. Although most beginners will follow a linear approach when it comes to both these channels (ad, site, cart, checkout), there are certain things one platform does better than the other, depending on which business you run.

7 ways to finance an eCommerce brand

Finance

7 ways to finance an eCommerce brand

Navigating the cash flow ebbs and flows generated by having to fund inventory orders upfront, while also having to invest continuously into digital marketing is one of the toughest challenges for all DTC brands to navigate.

Facebook Shops: all we know so far

D2C business

Facebook Shops: all we know so far

If you work in or around eCommerce, you have probably heard about Facebook Shops, the eCommerce solution Facebook is planning on officially releasing later this year. Here is everything we know, so far.

Attribution for eCommerce 101

Analytics

Attribution for eCommerce 101

eCommerce attribution is perceived as one of the most complex areas of analytics, so much that many eCommerce founders as well as marketers don’t really bother to think about it. However, it is very hard to understand the unique value of each marketing channel without it.

Succeeding in the months ahead: an eCommerce brand survival guide

D2C business

Succeeding in the months ahead: an eCommerce brand survival guide

If you run a business like most, your revenue has likely been affected by the economic downturn the world is currently facing. While a lot of it is out of our control, there are certain things eCommerce business owners and marketers can do to soften the effect on their top line.