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Marketing

How to increase your return on marketing dollars through customer loyalty

How and where to spend your marketing budget is one of the toughest, most important decisions you'll make as a founder. You'll count on marketing not only to help you acquire customers, but also retain those customers and (hopefully) turn them into brand evangelists.

Marketing

Preventing the App-ocalypse: protecting your site’s speed

In order to support their engineering efforts and most importantly their merchant's growth, Shopify has done an outstanding job of creating an ecosystem of incredibly useful apps that can easily be added to your Shopify site. Here's how they may be affecting you negatively, however.

Marketing

Facebook ads vs Google ads for eCommerce

In 2020, both Google Ads and Facebook Ads are part of most eCommerce founders and marketers’ toolbox. Although most beginners will follow a linear approach when it comes to both these channels (ad, site, cart, checkout), there are certain things one platform does better than the other, depending on which business you run.

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