Powering the world's fastest-growing consumer brands with purpose-built financing
Fast financing
Get funds straight to your account in as little as 24 hours.
Flexible terms
Choose an offer tailored to your business needs.
Complete control
You don't need to provide collateral or give up equity.
We back brands ready for growth
Sand Cloud used our financing for day-to-day operations, allowing them to invest their own money into building new products.
Sand Cloud's story
We've funded
3,250+ brands across
athletics
bags and briefcases
Calculate how much you could get
Get an estimate of how much financing you could access today, based on your revenue.
Financing eligibility
Brands need to meet the following criteria* to apply for financing with Wayflyer.
Monthly sales > $10,000
Your business generates at least $10,000 in average monthly revenue through online sales.
6 months+ of business
Your business has been operating for at least 6 months.
Operate in a country we work in
The US, Canada, UK, Australia, Ireland, Spain, The Netherlands, Belgium, Denmark, Germany or Sweden.
Sell physical products
Your business holds its own stock and sells physical products through online or retail channels.
*Other underwriting criteria apply
Here's what our customers have to say
Putting money where it matters
In just 3 years, we’ve deployed over $2.5bn in advances across 15 markets. We’ve earned the trust of tier 1 banks like JP Morgan, which lets us scale with our customers as they grow.
Off the leash: Petshop.co.uk unlocked operational excellence with Wayflyer
Watch Petshop's video
Style and substance: True Classic's astounding growth with Wayflyer
Watch True Classic's video
From suds to success: Spongellé soaked up omnichannel growth with Wayflyer
Watch Spongellé's video
Mixing old & new: Correxiko ramped production to keep customers satisfied
Watch Correxiko's video
Teeing up growth: Ghost Golf avoided stockouts to capture demand
Watch Ghost Golf's video
Off the leash: Petshop.co.uk unlocked operational excellence with Wayflyer
Watch Petshop's video
Style and substance: True Classic's astounding growth with Wayflyer
Watch True Classic's video
From suds to success: Spongellé soaked up omnichannel growth with Wayflyer
Watch Spongellé's video
Mixing old & new: Correxiko ramped production to keep customers satisfied
Watch Correxiko's video
Teeing up growth: Ghost Golf avoided stockouts to capture demand
Watch Ghost Golf's video
Our financing solutions
Direct to Consumer
Even the best Direct to Consumer brands are constrained by cashflow. It's just the nature of the business model. Having a financing partner by your side can be a game changer. Our purpose-built financing helps brands at each stage of their growth journey, from the early days through to becoming an internationally recognized brand.
Direct to Consumer Financing
Amazon
Amazon sellers need cash to purchase inventory and keep their products in stock. But their financing options have been unpredictable, until now. Wayflyer Amazon Financing is built specifically for the Amazon business model, allowing sellers to take command of their cashflow and stay ahead of the pack.
Amazon Financing
Wholesale
Growing your retail presence is cash intensive. Cash is tied up in inventory for long periods, limiting what can be spent elsewhere. Wayflyer Wholesale Financing provides brands with ongoing access to cash, so they can seize the retail expansion opportunities that come their way.
Wholesale Financing